I got to chat with @NyokabiWainaina on what it takes to be a digital marketing expert, what motherhood has taught her and definitely her love for music. Enjoy and share.

  • Tell us about you :

My government name is Ann Nyokabi Mwiberi but you can call me Nyokabi Wainaina. I’m a mommy to one boy, an influencer and a digital marketer by profession.

  • Your best social media platform?

Definitely Twitter, I don’t know how I will ever exit that platform. It’s like a bad drug.

  • What do you use social media for mostly?

Building my personal brand, sharing music content and work.

  • What did you study?

Haha this is a hard question, I’m still struggling with my sales and marketing course but my skills and experience speak for themselves.

  • When did your passion for Digital Marketing start?

I’d say late 2013. My mentor told me to use what I was good at for a living. I was always on Twitter.

  • Which music inspires you and why:

I listen to a lot of music from the 50s – 90s because I feel people making music in-between that time really valued the art production-wise and even how they wrote it.

  • Who are some of your best musicians?

This is a tough one. My top 5 would be Billie Holiday, Diana Ross, MJ, Anderson .Paak and Fela Kuti

  • What’s your take on influencers:

They are an important part of advertising. I consider influencer marketing the digital word-of-mouth only that this time people get rewarded for it. When done right, it’s very effective.

  • What can you say has been the defining moment of your career?

Leading a digital team at one of Nairobi’s biggest bar and restaurant, it’s been quite the journey.

  • What are some of the challenges you face with clients?

Generally, as an influencer, payment delays are a recurring problem lol.

  • What is your take on mixing family or friendship with business?

I’d never encourage it because sometimes it’s hard to contain your emotions and also very hard to switch gears in both situations/set-ups.

  • What do you love most about motherhood?

My son’s pure and unconditional love for me. There’s nothing like it.

  • How do you manage to keep your private life off social media?

I think for me it’s the fact that I use social for brand and business purposes. I have never felt the need to overshare my private life (there’s nothing wrong with that) I just like to focus on myself as an individual.

  • Tell us something about yourself that would surprise us:

I have never left this country. Can you imagine that? Lol

  • What advice would you give young you?

Relax. Things will fall into place some day.

  • If you could be the president of Kenya what would you do differently in terms of employment creation and creating a thriving environment for businesses?

I’d support creatives and other growing industries especially in the digital industry. Most young people own a mobile phone with internet connection, there’s a lot they can do with training.

  • Kindly tell us your parting shot in regards to both life and work:

Never forget you’re replaceable. Whether in a relationship, friendship or at your place of work.

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