I got to chat with Victor on what it takes to run a digital marketing Agency. He shares his journey with me and would like to advice anyone looking to get into the same on what it takes to be successful.
- Tell us about you;
I am Wanyama, Victor Wanyama. I run a digital marketing, design and outsourcing business called Elite Agency, and has been in operation for two and a half years now.
- Your best social media platform?
Facebook & Twitter. It’s a good platform for me to keep up with my family and acquittances, and to also follow on current political and social trends around me and my business as it is more fast paced and uncensored than the traditional mainstream media.
- What do you use social media for mostly?
I use it for creative digital marketing and advertising where I develop and execute market competitive strategies for brands, products and businesses to enable them drive brand awareness, grow revenue, promote brand loyalty, convey thought leadership, nurture leads, attract new employees and enhance overall customer relations awareness through use of creative photography, custom graphic design and experiential social media marketing and management.
- When did your passion for branding and design start?
I first started way back in high school where I was introduced to design software like Photoshop by my Physics teacher. He was really good, and I admired what he could do, and I got sold on how it was done, but mostly from the business angle on how I could make my own pocket money.
- Have you been able to get clients online especially for Digital Marketing?
Yes, I have. The digital penetration has been incredibly high, and Kenyans have come to quickly adopt social media as a credible platform for doing business. We are well known for leapfrogging technologies before. It doesn’t come as a surprise that we are heavy users of digital marketing products and services. I have managed to get a sizable amount of business generated through direct messaging platforms.
- What do you love most about your job or line of work?
I find my work quite enjoyable as it’s a dynamic industry, it is characterized with a lot of constant innovation. Figuring out something new, especially when you are one of the first people is everything in this business. It sets you miles apart before it becomes a common vogue. Importantly too is having my clients achieve their goals, objectives and surpass their expected return on investment.
- What advice can you give other people looking to get into your line of work?
It depends on your interests and passion. It is a credible industry going forward for those who are willing to employ bold and contrarian approaches to get an edge for your customers by exceeding expectations.
- What do you think about buying followers?
This obviously never works, and besides I doubt if a client would be willing to pay you, as majority of those ‘followers’ are not even real people, and those who are, are found in faraway places like Eastern Europe and Asia. They therefore will have not any material impact on that which you are looking to propagate, be it a person, product or service. I see it mostly as a dopamine deficiency type of thing. Buying followers definitely cures dopamine levels.
- Your favorite dancing styles?
I don’t really dance. But I find the millennial Odi dance style fascinating and unique!
- Your favorite drink?
I like coke. I drink it almost daily.
- A Kenyan lady you would love to go on a date with? (Don’t be shy)
If I may choose from the most famous ones, I would definitely go out with Terryanne Chebet. All things constant, I think she has a solid character, a sharp mind and I admire her business instincts. I would love to pick her brain on things business and life. I used to watch her since way back when she was a TV host at CNBC Kenya. I found her to be positively interesting.
- What do you do during your free time?
I am an Arsenal fan (I know!!). I watch the weekend Arsenal fixtures and spend time with family mostly.
- Kindly tell us your parting shot in regards to both life and work;
My parting shot is really being able to unlearn everything that you’ve been taught and seen while growing up, and choosing different for yourself and for your own ecosystem that you are responsible for by learning afresh; retaining what is good, and rejecting what is bad.
Instagram Handle @elite_agency.ke