I got to chat with Eldon Lang’at on how at such a young age he has been able to position himself so well in the world of Marketing and Influencing. Is it luck or hard work? Kevlan tells just what it takes to make the Cut. Enjoy and Share.
- Tell us about you :
I am Eldon Lang’at though most people know me as Kevlan, 22 Year old Digital Marketing Executive. Great fun of rugby and soccer and love social networking a lot.
- Your best social media platform?
Twitter. Played a key role in securing me my first ever job while still in campus.
- What do you use social media for mostly?
I use it mostly to interact and on some occasions having to do influencer jobs for brands. Also, as a source of information.
- What did you study?
I studied Corporate Communications and Management at JKUAT.
- When did your passion for Digital Marketing start?
It started in 2015 when I joined Campus after I realized I could make money out of it. Started out with a few influencer gigs before working with Blaze by Safaricom as an influencer for BYOB Season 1.
- What’s your take on influencers:
Influencers have proved time and again that they are vital in today’s marketing campaigns and their involvement boosts the brand of the company.
- What can you say has been the defining moment of your career?
Working in a Digital Marketing Agency as a Media Buyer. Working in an agency gives you a full perspective of how the job market is.
- What are some of the challenges you face with clients?
Some clients haven’t realized the full potential of influencers and in most cases they were to invest very little in them. Delayed remunerations or clients failing to pay is also another issue.
- What is your take on mixing family or friendship with business?
They should never be mixed. Business should be given the seriousness it deserves. At the end of the day we need to keep the business running and get the returns on investment.
- What are some of the challenges entrepreneurs face in Kenya?
The government keeps frustrating SMEs thus the business environment is tough for them. Poor business planning and financing is also a thorn in the flesh for them.
- How do you manage to keep your private life off social media?
Not everything you do deserves to get to the internet. Also, you owe no one an explanation for the choices you make that may positively or negatively impact your life.
- Tell us something about yourself that would surprise us:
Never boarded a train all my life.
- Who are the Top 5 entrepreneurs you look up to?
Darshan Chandaria, Nelly Tuikong of Pauline Cosmetics, Michelle Ntalami, Mary Njoki of Glass House PR and Wawira Njiru of Food4Education.
- What advice would you give young you?
You can’t sit and wait for things to happen you have to work hard and be smart to come out a winner.
- If you could be the president of Kenya what would you do differently in terms of employment creation and creating a thriving environment for businesses?
Sort out the corruption menace. That is where we went wrong as a country. From there, make the business environment feasible for investments. Eliminating the unnecessary taxes will be key as well.
- Kindly tell us your parting shot in regards to both life and work:
Challenge yourself to be better every day. Disappointments are part of life and you should not let any shortcomings deter you from being successful.